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Christmas Toy Appeal Supports Play Action this festive season

Posted on 29 November 2022

Play Action is thrilled to be supported by Central England Co-op who have brought their Christmas Toy Appeal Back as Part of ‘Goodwill To All’ Campaign

Central England Co-op stores have been collecting toys since the start of November until early December and is kindly supporting several charities including Play Action. Customers have plenty of opportunities to donate toys to the appeal in the area, at their local stores. Thereafter, Central England’s Co-op will be dispatching their specially outfitted lorry to collect the kind donations.

The Central England Co-op’s Christmas Toy Appeal has previously seen thousands of donated toys delivered to children in need across Central England. Last year alone saw over 10,000 toys delivered to children across the region. This is all made possible by generous donations from members and customers.

Donations are being made via all 248 food stores and 179 of the Co-ops funeral homes, as the business also continues its ongoing support of local food banks, so there are so many places you can get involved with this generous, festive appeal.

Debbie Robinson, Central England Co-op CEO, said: “Every year our Christmas Toy Appeal brings joy to so many children, and that’s why we’re so passionate about it. This year will be especially important as we extend this support to the children of families fleeing the ongoing war in Ukraine.”

“As the cost of living crisis continues to cause challenges for many families, it’s more important than ever to make sure that every child wakes up to a toy on Christmas morning.”

“If you’re able to, please visit our various locations to donate to this appeal. Thank you so much for your support!”

Items that can be donated have to be new, unwrapped and can include puzzles, games, soft toys, outdoor toys, books, dolls/figures and art materials. Central England Co-op will also be hosting special community events in select locations to encourage donations and celebrate the festive period.

Play Action is thrilled to be supported by Central England Co-op whose purpose is to inspire communities to create a sustainable Society for all – values our organisation keeps close to our work. Generous donations like those received from this festive appeal will enable more disadvantaged children to celebrate the joy that Christmas can bring, at a time when many aren’t able to.

Murielle Maupoint, CEO of Play Action, said, “The Ukraine Play Box Appeal we ran earlier in the year showed us the generous spirit of people who realise that for many children, Christmas remains to be a challenging time. Toys offer a wonderful opportunity for children to play and enjoy their right to childhood – with Central England Co-op’s support, many more can enjoy this magical time. We thank the Co-op, their members and customers for supporting more disadvantaged children through this brilliant appeal.”

Find out more about the appeal here. Make a marvellous donation to Play Action to spread some more festive cheer to disadvantaged children.