Welcome to Play Action International, formerly East African Playgrounds in the UK. Read about our rebrand.

easy giving

Easy Ways to Give

Checkout these easy ways to give. Your support will make a huge difference to the lives of disadvantaged children.

Amazon Smile

Feel-good shopping at no extra cost to you. Just visit Amazon Smile before you shop and select our cause the first time you buy! Visit Amazon Smile.

La Dolce Vita

Want access to live-streamed events, exclusive offers, cashback incentives and exciting competitions? We’ve partnered with Alpha’s La Dolce Vita, the club that gives back! Every purchase of the Clubcard gives £10 to us – simply enter our unique code: LDV-PLAY when you checkout. Join now.

Easy Fundraising

Raise donations for us when you shop with thousands of retailers – FREE donations for our cause when you choose Easy Fundraising. Shop now.

One Lottery

Be in with the chance of winning amazing prizes every week when you buy an online lottery ticket from just £1. Buy your ticket today.


Want to use social media for good? Turn your next social snap into a fundraising opportunity. Take a look at how GoPoolIt works.

Work for Good

Make an impact through your business with Work for Good. They have made donating to us easy for small businesses. Find out more.